The Personality of this event is calm, classy and easy going.Since my target audience are mainly old people(Age 50 and older, Male and Female, Family,Single or Widowed with disposable income. Who enjoys easy listening music.) I made sure I used a bold type with varying weights to show the hierarchy. I increased the size of the type so it would be easier for them to read. Very bold (Black and white with a pop of red for the ticket number), straight forward information,F format, left to right symmetrical balance.